The future of brand bidding is full of opportunities. Most people are looking at automation and audiences as the significant brand bidding trends of the near future, but that is just the start. There are more future brand bidding trends…
Why pay for search advertising for branded keywords when free organic results rank well? This seems like a reasonable query at first glance. Chances are that you have asked yourself this question. Well, if you are considering taking this route,…
Let’s imagine that you wake up one morning, get to the office and decide to check the analytics of your website. On this particular day, you ask yourself, “Hm, we are having low traffic today, what seems to be the…
Track your brand in paid search. Set clear terms and conditions for affiliates. Use branded campaigns with higher rates in paid search. Implement these steps consistently. Track your brand When setting up PPC advertising, many companies use branded competitor requests…